Strategy note
Turn instinct into reviewable assumptions
A law firm owner's instinct is useful raw material. It becomes strategy when the owner can name the assumption, attach evidence, and decide what would change the plan.
Source claim
- Instinct becomes usable when it is converted into a claim the firm can review.
Next clean move
- Choose one market belief and write the evidence that would make it stronger or weaker.
Consulting bridge
- Use a Strategy Lab diagnostic when market beliefs drive spend, staffing, or positioning but remain untested.
Themes
- market clarity
- assumption testing
- owner discipline